Kelly Blue Book names Subaru "Most Trusted Brand" for 5th consecutive year


So far this year, we’ve told you about how Subaru won the2019 ALG Awards Best Mainstream Brand, and “Best Overall” and “Best Mainstream” brand from Consumer Reports. Now, further adding to Subaru’s accolades is recently being named “Most Trusted Brand” in the 2019 Brand Image Awards by Kelly Blue Book(KBB), for the fifth year in a row! The Brand Image Awards recognizes automakers’ outstanding achievements in creating and maintaining brand attributes that capture the attention and enthusiasm of the new-vehicle buying public.

The 2019 Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights’ Brand Watch™ study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book’s KBB.com. The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions and captures brand/model familiarity and loyalty among new-car shoppers.

“We are honored and grateful to receive this award for the fifth year in a row,” said Thomas J. Doll, President and CEO, Subaru of America, Inc. “Our mission is to make safe and reliable vehicles that can stand the test of time, but to also support initiatives and causes that matter to our owners and retailers through the Subaru Love Promise. We believe that our efforts to be more than a car company play a large part in our continued recognition as Most Trusted Brand.”

Recently Greeley Subaru won the 2019 Subaru Love Promise Customer Commitment Award, and we couldn’t be prouder to serve the Greeley community by offering the best vehicle brand in the business. Check out our online inventory of award-winning Subarus and/or stop into the dealership to take a test drive. We’re sure to have the right Subaru for you!
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